Expertise

Progress Communications was founded in 1996 by Antonina Ni Dhuinn FPRII MMII DipCAM (PR).  http://ie.linkedin.com/in/antoninanidhuinn

Antonina has a proven track record of providing professional public relations and marketing support services to both national and regional clients, which spans over 25 years.

Antonina has worked across a broad range of sectors including the corporate, consumer, tourism, retail and pharmaceutical/health sectors but with particularly extensive experience of working with the agribusiness and food sectors.

The versatility of services provided is demonstrated by the diverse demands of the Progress Communications client portfolio, with clients ranging from The National Dairy Council (NDC) to Bayer CropScience.

The team managed the National Stronghold Veterinary Pet Care Awards on behalf of Pfizer Animal Health for 9 consecutive years up to 2009.  Examples of clients for whom projects have been successfully completed over the years, include Veterinary Ireland, the Veterinary Officer’s Association, irishhealth.com, Waterford Institute of Technology, Waterford Tourism, The Irish Thoroughbred Breeders Association, Restaurants Association of Ireland and the Quaker managed Newtown School in Waterford.

Prior to founding Progress Communications, Antonina was a senior public relations consultant with a Dublin based agency for over a decade.

In this capacity she managed and implemented public relations and media campaigns for clients ranging from international pharmaceutical companies such as Upjohn and MSD Agvet, to local interest groups and including household names such as Cadbury Ireland, Premier Dairies and Procter & Gamble.   Her work for the 50th Anniversary of Dunnes Stores featured what was arguably Ireland’s largest ever singular consumer and corporate promotion up to that point in time.

Antonina has managed media relations and press offices for events such as the Horizons – the international food and drinks exhibit held in the RDS in June 1996; and the busy press office at the National Ploughing Championships for a number of consecutive years. 

Professional Recognition – PRII Fellowship

In December 2004, Antonina received the honour of Fellowship of the Public Relations Institute of Ireland (PRII) – the professional body representing the public relations standards and education in Ireland.

Fellowship is granted by the PRII National Council to those who have made a significant contribution to the development of the PRII and/or profession; who hold a senior position within the profession; and who have been full members of the PRII in good standing for a continuous period of not less than ten years.

Antonina served as a member of the PRII National Council from 1993 for seven years and was Honorary Treasurer for six years.  She supported the co-ordination of conferences, training workshops and publications for the profession.  When time permitted, she acted as an External Examiner in public relations for the National Syllabus managed by the PRII at that time in 8 different colleges.

Professional Qualifications – Top Graduate 

In the 1980’s Antonina was a graduate in public relations from the Dublin Institute of Technology/College of Commerce winning the Marketing Opinion Award for the top public relations graduate award.

She subsequently studied public relations and communications with CAM (The Communications Advertising & Marketing Foundation, UK) winning the Roger Haywood Award for the CAM top public relations candidate in Ireland and Great Britain.

Antonina has a Certificate in Social Media Communication  (Public Relations Institute of Ireland 2010) and has completed short CPD courses on subjects such as Web-Site Design (KCEB 2000).   She also has a strong personal interest in early childhood education and holds the NCFE Certificate in Childcare (2001) along with various personal interest courses in early childhood learning.

Life Long Learning & Professional Interests

Antonina has been a full member of the Guild of Agricultural Journalists for over two decades and has been actively involved in the co-ordination of Guild events ranging from workshops to its international conferences through IFAJ (The International Federation of Agricultural Journalists).

Antonina is a full member of the Marketing Institute of Ireland and was on the South Eastern Council of the M.I. for four years from 1996.

Antonina continues as a full member of the Public Relations Institute of Ireland, supporting events ranging from National Conferences to professional workshops, which make a valuable contribution in terms of keeping up to date with changing trends and new skills.

Previous Experience

 

Samples of Previous Clients & Projects

From Sheedy Communications/ McMahon Sheedy 1986-1996

Consumer – Cadbury Ireland, Procter & Gamble, Premier Dairies, Snowcream Dairies

Corporate – IDV Operations, Premier Dairies, Mitchelstown Co-op/Dairygold

Agribusiness – MSD Agvet, National Ploughing Association, Monsanto, Irish Farmers Journal, An Bord Bainne, Progressive Genetics, Wexford Organisation for Rural Development

Tourism – Irish Tourist Industry Confederation, Clontarf Castle, Heritage Island

Healthcare – Pharmacia & Upjohn (and previously The Upjohn Company), RP Ireland – Fighting Blindness, International Epilepsy Congress

Events – Dunnes Stores 50th Anniversary (including 80 car in-store promotion), Horizons Food Exhibition, Kinsale International Food Forum, National Ploughing Championships,  World Congress of IFAJ (International Federation of Agricultural Journalists), Annual Congress for CERP – The European Public Relations Confederation.

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