Leading Irish sports heroes were at the National Dairy Council stand each day of the 2011 National Ploughing Championships in Athy, Co Kildare. They shared their top tips for training and talked about the role diet can play to help people of all ages, and all levels, interested in sport or keeping fit.
Champion athlete Derval O’Rourke attended on the first day of the Ploughing, discussing her preparations for the 2012 Olympic Games and top tips – and also shooting some fun basketball hoops to raise funds in aid of Focus Ireland.
NDC Chief Executive Zoë Kavanagh is pictured with champion athlete Derval O'Rourke at the 2011 National Ploughing Championships
The NDC also brought to the 2011 ploughing hurling greats Michael Fennelly (Kilkenny’s All-Ireland winning team) & Pádraic Maher (Tipperary & All-Ireland Finalist) and Kerry Gaelic footballers Killian Young and Declan O’Sullivan.
The NDC interest in sport is fuelled by the growing body of scientific research showing that milk can play a very positive role in sports nutrition. Specific areas of focus include hydration and muscle recovery, and the beneficial role of milk in these areas has been attributed to the natural nutritional composition of milk.
September 2011, Picture by Dylan Vaughan.
