Campaign to Support NDC Mark

Broadcasters Mary Kennedy and George Hook were amongst the personalities to feature in advertisements supporting the introduction of The National Dairy Council (NDC) mark, designed to give consumers in the Republic of Ireland the assurance that they are supporting thousands of local jobs, because the milk or cream they are purchasing has been farmed and processed in the Republic of Ireland.

George Hook is pictured recording the voice over for his radio advertisement in relation to the NDC mark.

Mary Kennedy is pictured with NDC Chief Executive Helen Brophy recording the voice over for her radio advertisement in relation to the NDC mark.

September 2009, Pictures by Joe Podesta


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NDC Packaging Mark Launched

Pictured at the introduction of the NDC Mark were: Dominic Cronin, Chairman and Henry Corbally, Vice Chairman of the NDC, with Chief Executive Helen Brophy.

The National Dairy Council (NDC) introduced a packaging mark to give consumers in the Republic of Ireland the assurance that they are supporting thousands of local jobs, because the milk or cream they are purchasing has been farmed and processed in the Republic of Ireland, supporting 2,193 local dairy farm families and 2,483 jobs in local dairies and co-ops.  Progress Communications helped with the co-ordination between the various dairies involved and manage media relations for the NDC.

September 2009, Fennell Photography

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Balanced Diet & Lifestyle Promoted in Schools

The National Dairy Council announced a major investment in 2009 in an initiative to expand the participation of Irish schools and Irish children in the School Milk & Dairy Programme, with a strong focus on dairy foods as part of a balanced diet and balanced lifestyle.

The NDC campaign included the introduction of an innovative partnership between the NDC and the Football Association of Ireland which provided a combined focus on nutrition and the role of milk as part of a balanced diet; and on exercise as part of a balanced and healthy lifestyle.

The NDC campaign was launched at St. Mary’s and St. Gerard’s National School in Enniskerry, Co Wicklow

Pictured at the launch in Enniskerry were twins Max and Grace Dufficy from Enniskerry with John Delaney, Chief Executive of the Football Association of Ireland; former Republic of Ireland international soccer player, Ray Houghton; and Helen Brophy, Chief Executive, The National Dairy Council.

April, 2009, Picture by Colm Mahady

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2008 Tops for Pet Care

2008 Stronghold Veterinary Pet Care Awards

Annette Quegan (right) from Wexford and her team were the winners of the 2008 Stronghold Veterinary Pet Care Awards.  Pictured at the awards ceremony were pet owner Helen Coady from Borris, Co. Carlow, who wrote the winning nomination, with her pet Mavis; Philip Howlin, Pfizer Animal Health and Annette Quegan with her own pet dog, Kaiser.

Golden Moments - Kerri Patten from Clontarf is pictured with Golden Retriever Bailey at the national awards ceremony for the 2008 Stronghold Veterinary Pet Care Awards.

November 2008, Picture Dylan Vaughan

 

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“Dem Bones”…Guide to Osteoporosis

A “Guide to Osteoporosis” was published by the Irish Osteoporosis Society (IOS) in partnership with the National Dairy Council and launched to mark 2008 World Osteoporosis Day.    The information leaflet is designed to inform, guide and educate women and men of all ages, and children about osteoporosis and to help them adopt a ‘bone-friendly’ lifestyle.

It is estimated that 300,000 people in Ireland have osteoporosis with approximately one in three women over the age of 50 (one in two over 65) and one in five men over 50 in Ireland developing an osteoporotic fracture in their lifetime.

Pictured at the launch of the guide were Helen Brophy, Chief Executive, National Dairy Council (centre) with Niall McLoughlin, Chief Executive and Professor Moira O’Brien, President, of the Irish Osteoporosis Sociey.

October, 2008

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2008 Celebrity Soccer Shoot Out for Concern

A variety of personalities joined The National Dairy Council stand each day of the 2008 National Ploughing Championships, in Cuffesgrange, Co. Kilkenny, as part of a Celebrity Soccer Shoot-out to try to raise funds and build awareness for the charity Concern.

The soccer shoot out concept was developed by the NDC with the support of the Football Association of Ireland (FAI) to try to raise funds and build awareness for Concern in its 40th Anniversary year – but also to highlight the fun of participating in sports as part of a balanced lifestyle.

RTE broadcaster Derek Mooney takes a 'running approach' towards goal

Ray Houghton, former Republic of Ireland soccer international, strikes in his wellies for Concern

RTE news reporter Joe O'Brien

Marc O'Se

Kilkenny hurler Richie Power

Broadcaster George Hook scores for Concern

September 2008, Pictures by Dylan Vaughan

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Technical Articles

Farmer interviews and copywriting support for technical articles was provided to Pfizer Animal Health during 2008 in relation to brands such as Rispoval.

Rory Hanlon, Pfizer Animal Health (left) is pictured with Cathal Quinn (right) on his farm at Elphin, Co. Roscommon.

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2007 Stronghold Veterinary Pet Care Awards

Jenny Moffett with Dodger, 2007

Jenny Moffett, Editor of the Irish Veterinary Journal, is pictured taking a quiet moment during the launch of the 2007 Stronghold Veterinary Pet Care Awards

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Farm Features

Progress Communications undertook a series of farm visits and farmer interviews during 2006 & 2007 to prepare technical feature articles and case studies related to brands such as Eprinex for Merial Animal Health.    Pictured – the farm of Richard Walsh, Ballinascarthy, West Cork.

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Veterinary Graduate of the Year

2006 Veterinary Graduate of the Year, Alice Stack

The Veterinary Graduate of the Year Award programme was first sponsored by The Upjohn Company and co-ordinated by the team at Sheedy Communications, including Antonina Ni Dhuinn.   As Upjohn evolved into Pfizer Animal Health, Antonina continued to manage the project into the next decade with Progress Communications.

Pictured at UCD Veterinary College are Brian More O’Ferrall, Pfizer Animal Health, presenting the 2006 Veterinary Graduate of the Year Award to Alice Stack.

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